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Portfolio

Editorial

  • Veteran journalist with 15 years of editorial experience at media brands including SELF, Refinery29, Glamour, Women’s Health, Men’s Health, Redbook, Prevention, Vital Juice, Men’s Fitness, Tune Up Fitness, WW, Star magazine

  • Branded content creation for companies such as The Foundry, SoulCycle, Geico

  • Specialties include deciphering and translating research into actionable, science-based tips, crafting inspiring first-person interviews and as-told-to spotlight articles, creating practical and inclusive wellness advice, workouts and challenge campaigns, gear reviews

REFINFERY29

PREVENTION

MEN'S HEALTH

ADDITIONAL

  • Menopause Belly Is Real. These Exercises Can Help - Hone Health

  • 6 Biceps Exercise For Beautifully Strong Arms - Redbook

  • 9 Fad Diets To Ditch - WW

  • Antibacterial Sprays and Wipes for Your Gym Bag - Ask Men

Fitness Video Production

  • Production manager on two Telly Award Winning productions at Tone It Up

  • Produced 500+ full-length workout videos for the Tone It Up app

  • Editorial conception and Zoom video production of lifestyle content for Nike Training Club App

  • Co-produced 7 highly profitable fitness DVDs for Prevention magazine

  • Developed video franchises at SELF and Refinery29

  • Managed production shoots from idea creation, talent scouting/casting, building the run of show, fit-teching on set, and the post-production editing schedule for multiple brands, shoots, and campaigns including Tone It Up, SELF magazine, Brave Body Project, Refinery29, and Prevention

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Digital Products

  • Tone It Up

    • Owned feature and content roadmap for the Tone It Up fitness, nutrition, and community app. Developed competitive analysis, market landscape, talent partnerships, go-to-market campaigns, and customer service strategy

    • Landing page optimization for digital products

    • Product page copy and product names

    • E-book proposal and development: Toned Body Toned Mind

  • Project managed and developed the first nutrition e-book for the online community and fitness membership program Brave Body Project. Develop product’s go-to-market launch strategy, social and email campaigns

  • Digital product copywriting for classes and programs at FitXR

  • Developed Aaptiv fitness app workout naming conventions and content release schedule

  • Consulted on website architecture, influencer campaign, and blog strategy for Evertrain fitness supplements

  • Wrote instructor spotlights and merchandise naming for SoulCycle’s Army of Love 2017 campaign

  • Develop event landing page and funnel copy for SoulCycle’s Soul x Platinum event activations